Turning Local Search into Revenue.

Hey, I’m Usman — Local SEO Doyen, Entity Architect, and Growth Strategist. I believe local visibility isn’t just about ranking #1—it’s about being the only logical choice for your customers. I build hyper-local search strategies that tell your story to both humans and AI, giving local customers a definitive reason to choose you over the competition.

Let’s Dominate Your Market
SEO You Can Measure
Years of Algorithm Navigation
Google Business Profiles Optimised
Satisfied Clients

Countless Coffee

My Philosophy. In 2026, SEO is no longer just about keywords; it’s about Entity Authority. I don’t just build links—I build trust. I ensure your business is verified, cited, and recognized by Google’s Knowledge Graph as the local leader. Because in local search, Clarity is Authority. Every time.

More than Rankings. Revenue.

Services

Whether you are a multi-location brand or a local service leader, I help you secure the digital “prime real estate” in your city. I shape search experiences that are data-driven, AI-ready, and built to convert clicks into customers.

Work With The Doyen

I optimize your most important local asset to do more than just exist—I make it work for you 24/7. I implement advanced techniques to keep you in the “Map Pack” and “AI Overviews.”

Semantic Profile Optimisation

Geo-fenced Post Strategies

Review Velocity Management

Local Entity Linking

The 2026 standard. I optimise your site so AI agents (Gemini, ChatGPT, Perplexity) cite you as the definitive local expert in your service area.

AI Citation Audit

Schema Markup (LocalBusiness & Service)

Answer-First Content Architecture

Natural Language Processing (NLP) Tuning

I make your brand the talk of the town. I craft local digital footprints that scale gracefully, connecting your business to the neighbourhood-specific data points Google prioritises.

Niche & Local Citation Vaults

Localised Landing Pages

Community PR & Back-Link Assets

Map-based Content Silos

Need an expert eye on your current strategy? I dive deep into your data, identify “leakage,” and provide the exact roadmap your developers need to fix technical roadblocks.

Post-Core Update Recovery

Multi-location Strategy

Competitor Entity Analysis

Precision with Purpose.

Work

From law firms to luxury contractors, I have designed these projects to dominate the local landscape and drive real-world traffic.

Brand + Web Design
Revel

A bold rebrand and calm, conversion-focused site for a premium wellness startup.

Product Design
Tactile

Designing an onboarding experience for a no-code tool that feels as effortless as drag-and-drop should.

Web Design + UX
Vive

A luxury skincare brand gets a sleek digital refresh that feels just as smooth as their product line.

UX & UI Design
Loop

Intuitive interface design for a social audio app made to connect creators in real time.

  • A creative co-founder.

    “Working with Caleb felt like having a creative co-founder. He took the seed of our idea and turned it into something way beyond what we imagined.”
    Elena R.
    Co-founder at Loop

  • He just gets it.

    “He just gets it. Clean design, thoughtful UX, smooth handoffs. If you want someone who actually listens and delivers — work with Caleb.”
    Mark D.
    Product Lead at Northworks

  • Devs keep asking for him.

    “You know someone’s good when your devs keep asking if he’s available for other projects.”
    Julian T.
    Creative Director at Studio Arc
No fluff. No guesswork.

Process

Here is how I move your business from “invisible” to “market leader”:

1. Audit & Entity Discovery

I start with a deep dive into your current footprint, local competitors, and “Unlinked Mentions.” I find exactly where your authority is leaking.

2. Structure & Strategy

Before I build content, I map the foundation: Technical SEO, JSON-LD Schema, and Site Architecture—the “code” that tells AI who you are.

3. Execute & Influence

The growth phase. I deploy local content silos, optimize your GBP, and build the high-authority local links that move the needle.

4. ANALYSE & Scale

I track calls, directions, and AI citations—not just rankings. I provide transparent reporting and 2026-ready growth tactics to keep you ahead.

1. Discovery & Define

I start with a deep dive into your current footprint, local competitors, and “Unlinked Mentions.” I find exactly where your authority is leaking.

2. Structure & Strategy

Before I build content, I map the foundation: Technical SEO, JSON-LD Schema, and Site Architecture—the “code” that tells AI who you are.

3. Execute & Influence

The growth phase. I deploy local content silos, optimise your GBP, and build the high-authority local links that move the needle.

4. ANALYSE & Scale

I track calls, directions, and AI citations—not just rankings. I provide transparent reporting and 2026-ready growth tactics to keep you ahead.

Want to see what this looks like in action?

Let’s Scale Your Local Presence.

Contact

Whether you’re ready to dominate your city, need a Core Update recovery, or just want to see how AI sees your business—I’m ready to help.

I typically respond within 24 hours (unless I’m deep in a local data audit or analyzing a new Google leak). Let’s chat.

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